Chatfuel pricing in 2026: every plan, the AI credits, and what you'll actually pay

Chatfuel pricing starts at $20 a month for one business, or $18 a month billed yearly, and runs to $2,050 a month on its largest agency plan. Most of what each plan buys is a monthly balance of AI credits. Every AI reply, WhatsApp template and lead event sent to Meta draws on that balance, so what you pay depends on how much your bot talks.

We checked every figure on this page against Chatfuel's pricing page on 7 November 2026. Chatfuel quotes in US dollars and labels its cost figures "Estimates in US dollars, not quotes", so check the page before you buy.

Plans

Chatfuel has ten plans in two families: five Business plans for one company and five Agency plans for several. Every plan comes with an AI credit balance worth at least its price each month. Paying yearly takes about 10% off. This is the full list as the page showed it on 7 November 2026.

Plan	Billed monthly	Billed yearly (per month)	AI credits a month	Bots
Business S	$20	$18 ($216 a year)	$20	1
Business M	$45	$40.50	$50	1
Business L	$90	$81	$100	1
Business XL	$170	$153	$200	1
Business XXL	$410	$366.67	$500	1
Agency S	$100	$90 ($1,080 a year)	$100	3
Agency M	$225	$202.50	$250	Unlimited
Agency L	$440	$396	$500	Unlimited
Agency XL	$850	$765	$1,000	Unlimited
Agency XXL	$2,050	$1,845	$2,500	Unlimited

The yearly toggle is labelled "Yearly −10%". Agency plans add a management dashboard, bulk pricing and a dedicated account manager. Every plan includes the inbox, contacts, bookings, flows and every channel: Instagram, Facebook, WhatsApp, TikTok and website chat.

What uses your credits

Three things are metered: AI replies, WhatsApp template messages, and lead events sent to Meta's Conversions API. Everything else comes with the plan. Chatfuel's calculator also lists small charges for reading photos and voice messages, plus a one-time setup cost if you build the bot by chatting with its assistant.

These are the rates the calculator showed on 7 November 2026, at its recommended answer quality:

Item	Cost
One bot reply	about $0.0093
Reading a photo	about $0.0041
Transcribing a voice message	about $0.0030
Lead event sent to Meta	$0.020
WhatsApp templates you send	Meta's rate plus 10%
Setup through Chatfuel's Coworker assistant	about $10 per bot, once

Answer quality changes the price. For the same workload, the calculator lists an Economy setting at $8.50 a month less and a Premium setting at $12.10 a month more.

What you would actually pay

For most single businesses the bill is just the plan price, since the plan's credits cover the month. On its default settings, Chatfuel's calculator priced one chat at about $0.061. At that rate, Business S's $20 of credits covers roughly 330 chats a month and Business M covers about 826.

For Business S billed yearly, the calculator shows "First month about US$22 with setup" for its own example, which also counts estimated usage and the one-time $10 setup. It is not the plan price plus $10. A chat here means one customer's conversation until their question is settled, however many messages that takes. Chatfuel says comment replies run 1 or 2 messages, a question chat 5 to 8, and qualifying and booking 10 to 15. Longer chats use more credits.

Limits and what happens when credits run out

Credits reset each month and don't roll over. When the balance runs out, Chatfuel says, "AI replies pause until you add credits or move up a plan." You can then buy a credit pack or turn on auto-reload. Bigger packs cost up to 30% less per credit.

Pick one before a busy month. If auto-reload is off, the bot goes quiet once the credits are gone. If it's on, the bot keeps answering and your bill keeps growing. Business plans run one bot, and Agency S runs bots for 3 companies.

Free trial

Chatfuel has no free plan. It offers a free trial that "comes with a starting balance to test the bot". The pricing page doesn't say how long the trial lasts. When it ends, you pick a plan, and your bot and its settings stay as they were. You can cancel a paid plan at any time from billing settings.

Chatfuel Instagram DM automation: what's included

Every Chatfuel plan includes Instagram DM automation. It auto-replies to comments on reels and posts, answers DMs and qualifies leads from Instagram ads. The same bot can also answer on Facebook, WhatsApp, TikTok and your website. Chatfuel calls itself an "Official Meta Partner".

If Instagram comment-to-DM is all you need, compare how each tool bills. ManyChat charges by active contacts from $17 a month instead of AI credits. ManyChat vs Chatfuel puts the two side by side, and our ManyChat pricing guide covers ManyChat's plans the same way this page covers Chatfuel's. ManyChat alternatives lists other inbound tools with checked prices.

What Chatfuel can't do

Chatfuel replies to people who message you, comment or click an ad. It can't send a first message to someone on Instagram who never contacted you, because Instagram's official API doesn't allow it, and a bigger credit balance won't change that.

Questions

How much does Chatfuel cost per month?

Business S costs $20 a month billed monthly, or $18 a month billed yearly, and includes $20 of AI credits. The biggest Business plan is $410 a month and the biggest Agency plan is $2,050. Checked 7 November 2026.

Is there a free Chatfuel plan?

No. You get a free trial with a starting balance of credits, but the pricing page doesn't say how long the trial lasts.

Does Chatfuel charge per message?

It charges per AI reply, about $0.0093 each at the recommended quality, and takes that from your plan's credits. It doesn't meter inbox use, flows or channels.

Does Chatfuel do Instagram DM automation?

Yes, on every plan. It replies to comments on reels and posts and answers Instagram DMs, and each reply uses AI credits.

Do unused Chatfuel credits roll over?

No. Your plan tops up the balance at each renewal, and credits you don't spend don't carry over.