Instagram influencer outreach template: a ready DM for gifted, paid or affiliate collabs

How to use it

Type your brand and product in the first box ("Glow & Co, a vegan skincare brand") and pick the deal you'd rather offer: gifted, paid or affiliate. You get three Instagram influencer outreach templates, one for each deal, with your preferred one first. Each is a short DM plus one polite follow-up.

Before you send one, fill in every part in [square brackets]: the creator's name, your name, and the specific post that made you write. Never send a template with a bracket left in.

Our AI key isn't switched on yet, so for now the generator writes from templates. The note under the results says which version you got.

What the three templates offer

Each template opens the same way, with who you are and the creator's own post, then makes one clear offer. What changes between them is the deal, and the deal is what a creator decides on. Pick the one you can honour this month. Before you send, check how many requests your brand account can send a day with the Instagram DM limit calculator.

• Gifted: product to try, no strings attached. A post would be welcome but isn't required.
• Paid: a budget for a set number of posts or reels, and an offer to share your brief and rate or hear theirs.
• Affiliate: a personal code with a commission on every sale, plus product to try first.

The follow-up goes out once, a few days later, and says it's fine if it's not a fit. One follow-up is enough. A third message to someone who hasn't answered starts to look like spam.

An example

Brand: "Glow & Co, a vegan skincare brand". Deal: gifted. The first template reads:

Hi [name], I'm [your name] from Glow & Co, a vegan skincare brand. Your post about [specific post] is exactly the kind of content our customers love. We would love to send you [product] to try, no strings attached. If you like it, a post or story would mean a lot, but there is no obligation. Would you be open to it?

Swap in a real post ("your morning routine reel last week") and it reads like it was written for one creator, because it was.

Email template or DM?

If the creator shows a public email, the same message works as an influencer outreach email template. On Instagram, a DM from your brand account lands in their requests, and the creator can check your profile with one tap. Keep the DM to text only, with no links, until they accept. The full method, from finding creators to what to offer, is in influencer outreach on Instagram.

Questions

How do I send these to many creators?

By hand, one at a time, or with an influencer outreach tool that sends one personal request per creator from your brand account at a careful pace. InstaReacher does that. It logs in to the account, so it carries risk, which is why it runs on a slow ramp and pauses automatically on any login check.

Should the first DM include a link?

No. A first message to someone who doesn't follow you works best as plain text. Send links after they reply. Instagram message requests explains how requests work.

Can I write the opening line from their post automatically?

The Instagram icebreaker generator writes three first lines from a bio and a caption. Use one in place of the [specific post] part.

Does the tool save what I type?

No. Your inputs are used to write the templates and aren't saved.