Instagram engagement rate calculator
Work out your Instagram engagement rate: likes and comments per post as a share of followers. Free, nothing is stored.
2.56% engagement rate per post
(likes + comments) ÷ posts ÷ followers × 100. Use your last 10-20 posts and leave out anything boosted with ads.
The formula
Engagement rate per post = (likes + comments) ÷ number of posts ÷ followers × 100.
Enter your follower count and the total likes and comments on your last 10 to 20 posts. Leave out any post you boosted with ads, since paid reach inflates the numbers.
Reading the result
We don't publish a "good" engagement rate. There's no benchmark we can stand behind for every niche and account size. Compare yourself with yourself instead: measure every month and change one thing at a time, like the tone of your captions or the time you post.
The other free Instagram tools help you test those changes.
Questions
Should I count saves and shares?
They matter, but only you can see them, in your own insights. If you have them, add them to the likes for a fuller picture. Whatever you count, count it the same way each time.
Is engagement the same as reach?
No. Reach is how many people saw a post. Engagement is how many of them did something with it. Outreach is a third thing, where you start the conversations yourself. See how InstaReacher does it.